SYMBIOTIC RELATIONSHIP

THIS IS THE RELATIONSHIP BETWEEN THE MEDIA FORMS AND THE AUDIENCE

pictures of convergence devices!

HENRY JENKINS 13/3/2012

"In the world of media convergence, every important story is told, every brand gets sold, and every consumer gets courted across multiple media platforms".

"Convvergence Culture - where old and new media colide".

CONVERGENCE 13/3/2012

Convergence is bringing 2 or more functions into 1 device, for example the mobile phone or the computer. Multiplatform brands are also convergence.
Any consumer using facebook or twitter is an active consumer.
Convergence is known as old media and new media that has collided.

1/3/2012

"WHEN THE INTERNET CAME IT DIDN'T KILL MAGAZINES, IT OFFERED A DIFFERENT WAY OF EXPERIENCING MAGAZINES"